Business segment analysis for a technology leader

Case Study

Increasing standardization in the vehicle industry triggers scaling-up of component solutions and thus drives commercial benefits. Market share in turn, becomes key to sustaining economic viability. Tsetinis Consulting was hired by a vehicle safety solution leader to re-evaluate its business position for growth and profitability.

The outset in brief

Significant loss of market share across global sales regions
Proliferation of product portfolio to offset market share issues
Dramatic increase in CAPEX to maintain production level setup
Trailing margins against industry leaders

At crossroads between sales growth or profitability increase

Initial stress tests on key business assumptions led to the formulation of working hypotheses, followed by a task grid to reach a solid formulation of perspectives. Crucial to the realignment of established strategic positions is a deep understanding of the current industry environment. As a result, a revision of current strategic planning for the upcoming business period was achieved, followed by the launch of a global transformation program.

Strategy planning revised

Pricing

Pricing for key product segments refined
Tactical elements for price positioning introduced

Market perspective

Overall market view refined with latest macro data by region
Market development scenarios aligned

Competition

Peer group dynamics classified showing clear trends
Performance points defined for strategic roadmapping

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