Aligning Technical and Economical Interests for Premium OEM

Case Study

The automotive industry is changing substantially. Examples cover the need to reduce development time by > 50 percent, to add CO₂ as a core KPI, and restructure global supply chains. Getting the answer right is of strategic importance as any failure would mean either major loss of business or massive profitability reductions. This is where we come in: we help you make development approaches future ready!

Automotive transformation challenges R&D functions with the need to develop 50% faster while creating cost- and emission optimized cars

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Development approaches and KPIs outdated

This premium automotive OEM‘s early phase development was organized in silo functions. Important objectives like weight, quality, manufacturing & logistics cost, were evaluated at a later stage in the development process. Emissions like CO₂ were not taken into account at all. As a result, car concepts were technically fixed very early, yet without any reflection of the remaining KPIs.

How we faced the challenge

Our team:

  • analyzed and benchmarked the maturity of R&D approaches
  • added new methods, tools and KPIs to cover CO₂, etc.
  • rolled-out the approach globally and trained teams
  • aligned overall governance to make changes stick
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Faster development with less cost and emissions

The new approach toward development delivers results much faster than ever before. The reason being the installed solution now covers end-to-end development, balances a methodology that trades-off between function, cost, quality, weight, and emissions — deploying cross-functional work all the way. As a result, we achieved significant overall cost reduction. New car concepts can now be checked across all dimensions at any time.

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Tsetinis Consulting

“CO₂ reduction in vehicles does not have to be costly. On the contrary. By bringing together decisive factors at an early stage, considerable money and emissions can be saved in the process.”

Jost Kamenik


Speak to an expert

Working with the most qualified Tsetinis Consultants is key to your success.


Speak with an expert in your industry who can help you move your company toward your specific goals. We implement our expertise in a very specific and targeted way and tailor the choice of methods to your individual requirements. In this way, we can ensure your long-term success.


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Jost Kamenik




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